Selling Your Home

Selling a home you have lived in (and loved) over the years isn't exactly like unloading your old collection of Van Halen records on Craigs List.  It can be hard, emotional, and complicated.  This page will go over some of the process of selling your home.

- Our Strategic Process -

Effectively selling a home in today's real estate market is complex and ever changing. When we list a home, we take that responsibility seriously and do what it takes to help you achieve the results you want.  

PRICING:  Determining the right price is hands-down the most important part of achieving the highest return in the least amount of time.  If you set your price too high, you could limit your potential buyers pool. This can also result in a prolonged time on the market.  If you set your price too low, you could lose money on your investment.  Accurate pricing is crucial to maximizing your sale price and the time spent on the market. 

PHOTOS:  It starts with the pics! Over 90% of buyers start their search online, and they all begin with a photo!  Our High quality photos ensure the first impression these buyers have of your home - is a great one. If we don't grab their attention online - they wont want to see it in person. 

OFFICIALLY ON THE MARKET:  When your home is ready for showings, we will enter your home in the MLS.  We provide our clients with the maximum amount of online exposure to ensure all buyers will be able to find it.

MARKETING:  Effective marketing can create demand for a home which in turn can generate a great financial return for the seller. We offer a cutting edge marketing strategy that will enable your home to reach the largest possible audience, as early as possible.  We would love the opportunity to speak with you to discuss how our marketing strategy sets us above the rest. 

WE BELIEVE IN OPEN HOUSES: Buyers can come from anywhere and we believe Open Houses are another good source to sell! We will customize an Open House plan that is aggressively marketed on all National Websites as well as social media.  

NEGOTIATIONS: Whether you are a buyer or seller, negotiation is the key to getting the best deal!  Getting an offer is just the first step. Next is working to negotiate the best terms and price. The agents in The Bill Heenan Group are expert negotiators. We can help you stay focused, objective, and not let your emotions rule. 

CLOSING:   The day has arrived for the final step in selling your home.. the closing! This makes everything official.  This is where you turn over your keys and receive your check. This typically takes place at the buyer's attorney office. Pop the champagne! 

The Bill Heenan Group will guide you through the home selling process. Our efforts are consistent and relentless. We value open and continual communication, and offer a strategic approach to attract the right buyer and the best possible selling price.  Contact us today and let us help you begin the process!